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Colored gemstone industry is soon to be unified by mining company Fura Gems
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FURA Gems promises outstanding transparency and stable supply
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Canadian mining company forms marketing council for coloured gemstones Posted May 24, 2021 | By Arabella Roden ⢠Editor Fura Gems has launched the Fura Marketing Council (FMC), an initiative designed to promote coloured gemstones worldwide.
Members of the FMC will receive advertising funds, sales training, and promotional materials, as well as marketing support from The MVEye, formerly known as MVI Marketing.
The FMC was developed following a consumer and trade research study conducted by The MVEye last year across North America. Even though dealers, jewellery manufacturers and retailers said they all make more margin from coloured gemstones than diamonds, they were not investing in training, promotion and inventory
FURA Gems to Transform the Precious Colored Gemstone Market
Announces launch of FURA Marketing Council
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AUSTIN, Texas, May 13, 2021 /PRNewswire/ FURA Gems today announced the launch of the FURA Marketing Council (FMC), a groundbreaking effort to increase the size of the gemstone market.
The FMC connects the precious colored gemstone supply chain and harnesses the power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.
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FURA Gems announce launch of FURA Marketing Council, a groundbreaking effort to increase size of the gemstone market.
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