July 19 2021, 9:33 am | BY Ricki Green | 22 Comments
Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.
The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest.
‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms.
July 19, 2021 10:10
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.”
Bonds 'Cheer Bleeders' Showcase Period Spirit for Bloody Comfy Period Undies Launch lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
July 15 2021, 9:23 am | BY Lynchy | 13 Comments
One of Hong Kong’s most loveable and dynamic duo’s Joyce Cheng and Alfred Hui are the stars of Uber Eats Hong Kong’s first-ever ‘Tonight, I’ll Be Eating’ campaign in a bid to celebrate and support the local restaurants on Uber Eats.
The campaign, created in partnership with Special Group Australia and Uth Hong Kong, set in a lavish and stylish home, features Joyce and Alfred donning denim jackets covered in the logos of many local favourites. In the commercial, Joyce playfully irons patches of logos from some of their favourite local shops they will be ordering from. Towards the end of the scene, the duo are seen promoting many local restaurants and their food with an entire wall of televisions sitting behind them, while Alfred is seen in a classic Mary Poppins moment pulling out dishes after dishes of food out of an Uber Eats paper bag. The duo not only sparked insatiable chemistry and dynamic interaction, they
Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong's debut 'Tonight, I'll Be Eating' campaign – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.