Hires, Wins & Business 8 Add to collection
Claire was most recently GM of strategy at Dentsu Group
Special has appointed Claire Bradbourne to help develop the group globally, working with Special partners across all offices to help create a world class and consistent brand, to aid growth.
The appointment comes a month after Special was named ‘Global Creative Agency of the Year’ by esteemed industry publication Campaign UK – beating stiff competition from finalists including adam&eveDDB, Mother and BBH. And follows the opening of new Special offices in Melbourne and Los Angeles over the past year.
Most recently, Claire was GM of Strategy at Dentsu Group – leading the ASB Bank account and strategy across Dentsu’s creative and media lines of business. A highlight being the ‘Borrow the All Blacks’ campaign, which recently won 6 Golds at AWARD in Australia and was the only New Zealand campaign featured in this year s Contagious Top 20 Global annual list.
Special has appointed Claire Bradbourne to help develop the group globally, working with Special partners across all offices to help create a world class and consistent brand, to aid growth.
May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.