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With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles – TechCrunch

With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles
If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving.
That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles. Those screens can show both ads and serve as a brake light according to founder and chairman Randall Lanham, the brake light functionality is required if you’re putting a sign on the back of a vehicle.
“The way we look at it, we are a digital brake light,” Lanham said. Yes, the brake light is showing ads, but “the driver touching the brakes interrupts the ad.” (The sign can also indicate turns, reversing and emergency flashers. You can see a mock-up ad in the image above, and real footage in the video below.) ....

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Road Runner Media gains $62.5M in financing for vehicle DOOH

Road Runner Media gains $62.5M in financing for vehicle DOOH
digitalsignagetoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalsignagetoday.com Daily Mail and Mail on Sunday newspapers.

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Road Runner Media Secures $62.5 Million in Scale Up Capital to Enhance Road Safety and Deliver Digital Out of Home Advertising on Commercial Vehicles

Road Runner Media Secures $62.5 Million in Scale Up Capital to Enhance Road Safety and Deliver Digital Out of Home Advertising on Commercial Vehicles
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Company to expand national advertising network of rear-facing digital screens affixed to the rear of technicians’ vans, delivery trucks and buses
RANCHO SANTA MARGARITA, Calif. (PRWEB)
February 23, 2021
Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road Runner to continue to evolve its patented Vehicle Operational Indicator (“VOI”) technology, expand its national footprint, and grow its digital mobile advertising network. With rear-facing digital screens, Road Runner delivers new advertising opportunities for media partners and safety ....

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