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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021
Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of advertising on its connected screens attached to fleets of commercial vehicles, according to a press release.
Place Exchange connected with many demand-side platforms such as Adquick, Amobee, Mediamath, Outmoove, Roku, Ubimo and Verizon Media to provide programmatic DOOH advertising. It also enables omnichannel DSP to integrate the buying and measurement of DOOH media with other channels.
In committing Road Runner s national inventory to the Place Exchange programmatic platform, we are providing brands and agencies the opportunity to further maximize media investments, expand the reach of their message and target audiences with ease, flexibility and precision via a new mDOOH channel, Chris Riley, CEO of Road Runner Media, said in the release. Place Exchange is the leading SSP fully connected to demand- ....

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Road Runner Media gains $62.5M in financing for vehicle DOOH

Road Runner Media gains $62.5M in financing for vehicle DOOH
digitalsignagetoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalsignagetoday.com Daily Mail and Mail on Sunday newspapers.

Randall Lanham , Road Runner Media Inc , Baseline Growth Capital , Vehicle Operational Indicator , Road Runner Media , ரேண்டால் லான்ஹாம் , சாலை ரன்னர் மீடியா இன்க் , அடிப்படை வளர்ச்சி மூலதனம் , சாலை ரன்னர் மீடியா ,

Road Runner Media Secures $62.5 Million in Scale Up Capital to Enhance Road Safety and Deliver Digital Out of Home Advertising on Commercial Vehicles

Road Runner Media Secures $62.5 Million in Scale Up Capital to Enhance Road Safety and Deliver Digital Out of Home Advertising on Commercial Vehicles
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Company to expand national advertising network of rear-facing digital screens affixed to the rear of technicians’ vans, delivery trucks and buses
RANCHO SANTA MARGARITA, Calif. (PRWEB)
February 23, 2021
Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road Runner to continue to evolve its patented Vehicle Operational Indicator (“VOI”) technology, expand its national footprint, and grow its digital mobile advertising network. With rear-facing digital screens, Road Runner delivers new advertising opportunities for media partners and safety ....

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