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Ask Brien - Matchbook Services - April 29, 2021

Posted by: Patrick Swieca in Podcasts April 30, 2021 - 11:33 am 29 Views Hosts:  Topic: Matchbook Services Guests: Rushabh Mehta from Matchbook Services Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220. Ask Brien – Matchbook Services – April 29, 2021 On this episode of the Ask Brien Show, our hosts Brien Johnson and Traci DeForge talk with their guest, Rushabh Mehta, founder of Matchbook Services. Brien and Traci start off the show by talking with Rushabh about his expertise in business databases and other business intelligence. Rushabh happens to be the Founder and CEO of his own company, Matchbook Services, which helps businesses with internal technologies and other types of business intelligence. Rushabh goes more in depth on his experiences with databases and what Matchbook has been doing.

TRP Scam: Times Network Sends Legal Notice to BARC; Demands Over Rs431 Crore as Compensation

Bennett Coleman & Company Ltd (BCCL) that owns the Times of India newspaper and Times Now channel has sent legal notice to Broadcast Audience Research Council (BARC) alleging illegal and fraudulent viewership data manipulation and tampering of television rating points (TRP) of its TV channel, Times Now, by the Council. In the notice, BCCL has demanded a compensation of Rs431 crore along with an interest from BARC. It also asked refund of its licence fee of Rs21.83 crore paid to BARC along with the interest.    In the notice (seen by Moneylife), BCCL says, Times Now’s viewership numbers or TRP were clearly fudged and manipulated by BARC from 2017-onwards. Times Now’s viewership numbers were deliberately and in a concerted manner, reduced for giving benefit to the newly launched channel, which has considerably and adversely impacted the revenue, growth, reputation, goodwill and image of the Times Now channel and the Times Group at the national and international level.  

Partho Dasgupta s Statement Says Arnab Goswami Bribed Him, No Evidentiary Value Says Lawyer

Partho Dasgupta s Statement Says Arnab Goswami Bribed Him, No Evidentiary Value Says Lawyer The former BARC chief s handwritten statement to the Mumbai police says that Goswami paid him $12,000 and over Rs 40 lakh to rig viewership ratings of Republic TV. Former BARC CEO Partho Dasgupta. Photo: LinkedIn Media25/Jan/2021 New Delhi: The former chief executive of the Broadcast Audience Research Council (BARC), Partho Dasgupta, has alleged in a handwritten statement to the Mumbai Police that Arnab Goswami bribed him to manipulate viewership ratings in favour of his channel Republic TV, according to an BARC is responsible for measuring the television rating points (TRPs) of channels.

Ferrari, Rolex and TRP rigging: Audit report details malpractices at BARC

Shambhavi Thakur Renting Ferraris in Monaco, purchasing Rolex watches using company funds, and “changing” TRPs to get “desired outcomes”. These are just some of the unscrupulous practices followed by top former executives of the Broadcast Research Audience Council, according to a forensic audit of its operations. The audit was done by Acquisory Risk Consulting Pvt Ltd, or ARCPL, a Mumbai-based risk management consultancy after it was approached by the BARC board and management last March. The board had decided to audit and review its records after receiving multiple complaints about alleged malpractices, including inaccuracy in its ratings process for TV channels and the concentration of power in its former senior management. The board included BARC chairman Punit Goenka.

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