Pink Tax, is a commonly used term to describe the disparity in pricing of a product on the basis of gender where certain products are priced higher for women than for men.
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The ad that kicked off a storm, featured actor Aditya Lakhia, who portrayed the character of 'Kachra' in the 2001 movie 'Lagaan', starring actors Aamir Khan, Gracy Singh. The advertisement drew a link between the character Kachra with garbage (kachra in Hindi) and was aired on World Environment Day on June 5.