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Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
These respected film, TV, digital, and streaming executives who left as part of WarnerMedia's merger with Discovery could be making big moves in 2023. ....
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates Brian Steinberg, provided by FacebookTwitterEmail Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media companies that own the sites. NBCUniversal, WarnerMedia and others are seeking a premium from sponsors eager to attach their ads to streaming shows. “There is a challenge they are going to face with advertisers, ourselves included, that they need to sort out,” says Master, vice president of media and digital media at Unilever, the large consumer-products company behind Dove, Hellman’s, Lipton and Ben & Jerry’s. “I think we are definitely, like, ’Whoa.’” ....
Kurt Rieder to Head Theatrical Distribution for Warner Bros in Asia (EXCLUSIVE) Patrick Frater, provided by FacebookTwitterEmail Veteran distribution and exhibition executive Kurt Rieder has been appointed as head of Asia-Pacific theatrical releasing for Warner Bros. Pictures. Asia is the world’s largest theatrical region, dwarfing North America and including three of the top five theatrical territories. Singapore-based Rieder joins from Disney, where he had been head of studio distribution and marketing in the APAC region between April 2019 and March 2021. He joined Disney having previously been executive VP of theatrical distribution at Fox since June 2017. More from Variety Before that, Rieder had some six years running cinema chains. Between April 2011 and April 2013, he headed Singapore’s largest cinema chain Golden Village. That was followed by operating Mars Cinemas, Turkey’s largest theatrical firm, between May 2013 and October 2016, departin ....