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Still Six Lives begins campaign to raise awareness of stillbirth

Still Six Lives begins campaign to raise awareness of stillbirth Content Warning: The following article discusses stillbirth and pregnancy loss For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au February 15, 2021 3:38 The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth. Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence.

Icon Agency launches Still Six Lives campaign to help reduce the rate of stillbirth in Australia

February 15 2021, 10:58 am | BY Ricki Green | No Comments Icon Agency has launched a national awareness and education initiative aiming to lift the lid on the hidden tragedy of stillbirth.   Still Six Lives is funded by the Federal Government and delivered by a consortium of established Australian organisations with a focus on pregnancy loss: Red Nose, including SANDS (Stillbirth and Newborn Death Support), Stillbirth Foundation and Stillbirth Centre of Research Excellence. It is part of a larger 10-year national action plan to tackle the rate of stillbirth across Australia. Still Six Lives has been developed to help reduce the risk of stillbirths through education around three proven behaviour tactics. It’s hoped the campaign will work to dispel the sense of shame that surrounds stillbirth and break down social barriers that prevent parents of stillborn children receiving the love and support they need.

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