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CrossFit Changed How They Communicate with Affiliates. Is It Working?

CrossFit Changed How They Communicate with Affiliates. Is It Working?
Over six months into CrossFit’s leadership and culture overhaul, affiliate owners share perspectives on changes for the community.
Last updated on February 5th, 2021
CrossFit made sweeping changes in 2020 following a public outcry around its former CEO’s actions. Out of the storm came new leadership and efforts to change the culture as affiliate owners grappled with the decision to remain affiliated with the brand.
BarBend spoke with affiliate owners about their previous struggles to connect with CrossFit HQ and CrossFit HQ’s recent efforts to create positive change in communication and community. Communication is especially salient in the middle of a pandemic when many need community but are often physically isolated. ....

New York , United States , New Hampshire , Rhode Island , West Virginia , Bekah Dilworth , Dale King , Danielle Hale , Alyssa Royse , Greg Glassman , Mark Dankow , Larry Thomas , Crossfit Community , Affiliate Representative Program , Crossfit Scholarship Program , Violet Community Fitness , Atlanta Leadership Club , Rocket Community Fitness , Crossfit Home Office , Affiliate Support , Crossfit Games , Judges Course , Affiliate Update , Crossfit Future , Rocket Crossfit , Affiliate Reps ,

Washington gym owners launch campaign to urge governor to reconsider pandemic restrictions

Washington gym owners launch campaign to urge governor to reconsider pandemic restrictions
The TV spots are funded by a network of small gym owners and spearheaded by a Planet Fitness franchisee.
Author: Sebastian Robertson (KING5)
Updated: 8:54 PM PST December 23, 2020
SEATTLE Many small gym owners across Washington state are urging the governor to ease COVID-19 restrictions on their industry. As the clock runs out on 2020, small gym owners across Washington state are launching a media blitz.
Two television ads are running with one clear message.
“Please reopen the gyms. It is essential to people’s overall health and well-being,” said one person in the commercial. ....

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