ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just beyond video. According to a recent blog post by Think With Google, autonomous sensory meridian response (ASMR) videos and other sensory formats such as video podcasts or cinematic first-person videos have also risen in popularity. In fact, the use of multisensory media to immerse viewers in an experience is more popular than ever .
For the marketing and advertising industry, ASMR videos, in particular, have been in the scene for the past few years. ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body . According to Think With Google, it is also known as brain massage and is triggered by sounds such as whispers, accents and crackles.
From ayam goreng to Hot Star and KFC: a field guide to fried chicken in Sydney
David Matthews
Photo: James Brickwood
They say that those who burn twice as bright burn half as long, but in the case of fried chicken, a trend locally since the first Kentucky Fried opened in Guildford in 1968, this is a long, slow burn with many flavours and textures.
In the midst of a pandemic, however, with delivery a necessity, a dish with myriad variations is finding a wider audience as fried chicken shops reveal themselves as one of the more resilient restaurant models in the face of COVID
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Traditional Roast Lamb stuffed with Arab Rice at Swez Brasserie, Eastin Hotel Kuala Lumpur in Petaling Jaya.
WANTING to make his team’s Ramadan spread stand out, chef Dennie Yudi Darmawan Samsuardi took pains to ensure the menu included dishes that were unlikely to be featured elsewhere.
“We created special highlights that set us apart from other hotels by giving traditional delights a twist, ” said the Eastin Hotel Kuala Lumpur executive sous chef who is better known as Dennie.
“Diners will get a taste of kampung favourites from a menu that offers over 100 dishes.”
“We have also retained the ‘Icip-Icip Kampungku’ theme for Swez Brasserie’s Ramadan buffet dinner, ” he said, adding that Icip-icip meant taster.