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Case study: ABP News joins ActionAid to salute Covid heroes through special series –'Salaam Rakshak' indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Share Via: A chat with ABP Network s Mona Jain on how despite news being increasingly consumed on social and digital media, is TV still the best and safest media for advertisers? At the recently concluded CMO Week (second edition), Anirban Roy Choudhary of afaqs! spoke to Mona Jain, chief revenue officer, ABP Network, on why TV is a safe bet for the advertisers, despite news being increasingly consumed on social and digital media. Edited excerpts: There are many new sources for news consumption. How does it change your dynamic, in terms of revenue, and how do you make yourself different from other brands? ....
Share this article Share this article DALLAS, April 27, 2021 /PRNewswire/ The creators of the Black & White Fashion Show brought top fashion and jewelry designers together with celebrity personalities and world-renowned chefs to support It s Going To Be OK, Inc. and Hicks Hope Initiative LTD. View Video The fashion event, along with public service messages being promoted by Texas Attorney General, Ken Paxton, and Academy Award Actor, Matthew McConaughey, are bringing awareness to the issue of human trafficking. Watch PSA Video Tonya Stafford, of It s Going To Be OK, Inc., is making an incredible impact in Texas, while the Hicks Hope Initiative LTD is assisting human trafficking victims in Uganda, noted Margaret McKoin, creator of the Black & White Fashion Show. The black and white theme for the fashion show represents the dark reality of human trafficking worldwide while the white represents the hope offered once victims are rescued. ....
The fintech boom in India: challenges, audiences and the trust factor Share Via: On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail â audience, trust, growth potential, et al. The fintech sector is having its moment in India. Its first push came in 2016 when Prime Minister Narendra Modi announced the move to demonetise 500 and 1000 rupee currency notes. At that time, Paytm saw a xxx% increase in sales and revenue whereas PhonePe saw xxxxx increase in users. The first time around, the increase in usage of digital payments apps was due to the lack of availability of new notes. The second wave of fintechâs popularity came with the spread of the Coronavirus. The virus spread through surfaces and suddenly, there was an air of paranoia surrounding physical cash. Merchants and businesspersons in the formal and informal sector increasingly began opting for digital payments to keep their businesses going. ....