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Updated: Jul 26, 2021 12:56 PM Advertisers are no longer waiting for the festive season to loosen their purse strings. The lockdown relaxations post the second wave of the pandemic has improved consumer sentiments pushing advertisers to make the most of the ‘new advertising season’, automatically providing a fillip to Q2 bottom-line for both broadcasters and publishers. As per experts, after the lifting of lockdown restrictions, Q2 is likely to witness 20%-30% growth in ad volumes over Q1. For instance, Maruti Suzuki India Limited, which spent Rs110 crore on advertising in Q1, is looking at pushing spends by 3X in Q2. “Lockdown restricts all sort of retail activities, so as advertisers, it makes little sense to spend much during the time. This subsequently puts together a cumulative amount that is now available for spending. We are planning to make the most of this period where the Covid situation in the country is under control and consumers want to spend on ....
The agency will strengthen the brand’s advertising and promotion in India. 12 Jul, 2021 - 09:46 AM IST | By indiantelevision.com Team New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising and promotion efforts in India and handle the whole gamut of media planning, together with model technique, planning, shopping for and implementation, it said on Monday. “The scope of labor will deal with planning which is ROI pushed with knowledge analytics as its core. This emphasis will assist in broadening the digital-first model to bigger viewers and construct a powerful presence throughout its diversified classes and the classes they aspire to foray into in the near future,” the company added. ....
Mamaearth awards media business to Zenith adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Jason W. Selby, Press News Mason City dentist Jay Lala in the building that once housed Emerson s on Main. Lala is restoring the structure and opening a satellite office in Osage. The longtime Mason City dentist, after 28 years in the business, is expanding his practice to Osage. When his friend Ken Emerson decided to move his clothing store across Main Street, it provided Lala with an opportunity to gather more patients under his care. If there is one word Lala would use to describe the dental arts, it is âfun.â He is known for his vast wardrobe of Hawaiian shirts; after getting married in Hawaii, his wardrobe has grown by 150, because they are comfortable, he says, and he does not need to tuck them in. ....
Zenith appoints Priyanka Kapur as Vice President adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.