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Car retail must focus on social media as 'mouthpiece' for vulnerable customers

Social media has become a key mouthpiece for vulnerable customers and car retailers must be ready to identify their needs and respond with empathy, according to The Motor Ombudsman. ....

Preston Rogers , Alphera Financial Services , Motor Ombudsman , ப்ரெஸ்டந் ரோஜர்ஸ் , மோட்டார் ஆஂபட்‌ஸ்மந் ,

Drivetrain components behind majority of SMR disputes


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Vehicle drivetrain components were behind the majority of the service, maintenance and repair (SMR) disputes in Q1, new data shows.
The Motor Ombudsman says that faults and failures associated a vehicle’s drivetrain were to blame for more than half (58%) of the complaints submitted to its Alternative Dispute Resolution (ADR) service from January to March.
Where a customer specified the mechanical part they deemed to be the problem, more than half (58%) were related to the vehicle’s drivetrain. It was 59% for the same January to March period, last year.
Within the drivetrain category, the intake manifold was the biggest area of concern with nearly a fifth (18%) of individuals stating that they had a problem with this component, taking over from the timing chain, which was the main bone of contention during the opening quarter of 2020. ....

Motor Ombudsman , Alternative Dispute Resolution , மோட்டார் ஆஂபட்‌ஸ்மந் , மாற்று தகராறு தீர்மானம் ,