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SpotX Announces Support for Unified ID 2.0 Solution

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NEW YORK, Jan. 15, 2021 /PRNewswire/
SpotX, the leading global video advertising platform, today announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies.
The solution upgrades identification standards by using encrypted and hashed email addresses, allowing consumers to easily manage how their personal data is both collected through a single sign-on solution with participating websites, which also includes an opt-out option. By leveraging Unified ID 2.0, media owners working with SpotX will gain more control of their proprietary data, build trust with consumers, and generate higher CPMs. Similarly, advertisers and demand-side platforms (DSPs) will have a more holistic view of their customers and the ability to leverage audience data more efficiently to ultimately drive hi ....

United States , Kelly Mcmahon , Michelle Hulst , Patrick Wentling , Asia Pacific , Josie Urwin , Tammy Blythe Goodman , E Networks , Electronic Arts , Fox Corporation , Cw Network , Audience Lock , Chief Operating Officer , Crackle Plus , Trade Desk , North America , ஒன்றுபட்டது மாநிலங்களில் , கெல்லி மக்மேயந் , மைக்கேல் ஹல்ஸ்ட் , பேட்ரிக் கோலிங் , ஆசியா பெஸிஃபிக் , தம்மி பலிதே நல்ல மனிதன் , ஏ நெட்வொர்க்குகள் , மின்னணு கலைகள் , நரி நிறுவனம் , Cw வலைப்பின்னல் ,

The Trade Desk's Unified ID 2.0 Counts SpotX as Another Supporter

Independent ad tech and publishers rally behind The Trade Desk-led initiative
SpotX joins 11 other ad-tech companies in supporting The Trade Desk s initiative.
SpotX, The Trade Desk
January 15, 2021
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters. ....

United States , Kelly Mcmahon , Michelle Hulst , Mathieu Roche , Washington Post , Trade Desk , ஒன்றுபட்டது மாநிலங்களில் , கெல்லி மக்மேயந் , மைக்கேல் ஹல்ஸ்ட் , ம்யாத்யு ரோச் , வாஷிங்டன் போஸ்ட் , வர்த்தகம் மேசை ,

The Trade Desk Names COO - socaltech.com

socaltech.com
Los Angeles-based advertising software and exchange operator
The Trade Desk said this week that it has named Michelle Hulst as the company s Chief Operating Offier. Hulst was previously Executive Vice President, Global Data and Strategy at The Trade Desk, and prior to that was Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud. According to The Trade Desk, Hulst will be responsible for global operations, data, commercial enablement, and client services in her new role. ....

Michelle Hulst , Group Vice , Trade Desk , Chief Operating , Executive Vice President , Global Data , Group Vice President , Strategic Partnerships , Oracle Data , மைக்கேல் ஹல்ஸ்ட் , குழு துணை , வர்த்தகம் மேசை , தலைமை இயங்குகிறது , நிர்வாகி துணை ப்ரெஸிடெஂட் , உலகளாவிய தகவல்கள் , குழு துணை ப்ரெஸிடெஂட் , மூலோபாய கூட்டாண்மை , ஆரக்கிள் தகவல்கள் ,

OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0

Posted December 16th, 2020 for OpenX
New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world
Los Angeles December 16, 2020 OpenX today announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem.
Unified ID 2.0 is an open source, transparent and interoperable ID solution that uses encrypted and hashed email addresses as a new form of identity for marketers and publishers. The technology was designed to be publisher friendly with privacy controls for consumers to easily manage how data is collected and used. ....

Los Angeles , Michelle Hulst , Paul Ryan , Trade Desk , Trusted Ad Ecosystem , Authenticated Traffic Solution , Because Unified , Authenticated Identity Infrastructure , Global Data , லாஸ் ஏஞ்சல்ஸ் , மைக்கேல் ஹல்ஸ்ட் , பால் ரியான் , வர்த்தகம் மேசை , நம்பகமான விளம்பரம் சுற்றுச்சூழல் அமைப்பு , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு , ஏனெனில் ஒருங்கிணைந்த , அங்கீகரிக்கப்பட்டது அடையாளம் உள்கட்டமைப்பு , உலகளாவிய தகவல்கள் ,