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SpotX Expands Privacy-Compliant Audience Data Technology for CTV


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NEW YORK, April 16, 2021 /PRNewswire/  SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection for connected TV (CTV) four years ago and has been actively expanding its capabilities which has coincided with an industry shift toward more supply-side data activation.
We recognized early on that the CTV industry would need a supply-side data activation solution which is very different from how other areas of digital media operate,   said Mike Laband, Senior Vice President, Platform at SpotX. It s extremely gratifying to see the market grow and embrace the audience-based targeting suite that we ve be ....

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SpotX Announces Record Performance In 2020 and Now Reaches 70 Million Connected TV Households in the US


SpotX Announces Record Performance In 2020 and Now Reaches 70 Million Connected TV Households in the US
42% YoY growth in global ad spend on the SpotX platform
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NEW YORK, April 6, 2021 /PRNewswire/  
SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers.
As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with 
four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today. Business continued to accelerate last year on a quarterly basis after COVID-19 initia ....

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