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Clemenger BBDO Melbourne wins creative account for Swisse Wellness
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July 13 2021, 9:53 am | BY Ricki Green | 1 Comment
Clemenger BBDO Melbourne has announced its appointment as Swisse Wellness’s creative agency of record, following a competitive pitch process.
The partnership will see the agency lead the development of Swisse Wellness’s new brand platform, with localised execution to be handled via the BBDO global network in key markets.
In addition to the brand platform, Clemenger BBDO Melbourne will support Swisse Wellness with its retail, activation, production and engagement activity across brand comms, product launches and ambassador content.
Says Nick Mann, managing director, Swisse Wellness: “We’re excited to be partnering with the Clemenger BBDO team locally and leveraging the strength of the BBDO network globally in a key period of growth for our business.
Clemenger BBDO Melbourne has announced the appointment of Jaclyn Currie as executive director, retail.
Currie joins the agency from McCann New York, where she was most recently a member of the executive team and SVP executive account director.
During her six years at McCann New York, Currie has led a number of the agency’s key accounts, including Ulta Beauty, Beam Suntory’s Hornitos Tequila, Staples and L’Oreal Paris among others.
Jim Gall, CEO of Clemenger BBDO Melbourne Group, said that Currie was an extremely impressive and experienced leader who would drive a capability and cultural agenda across not only our retail business, but across the entire agency: “Her extensive experience brings together the power of brand building with retail transformation to deliver omni-channel performance marketing in a retail landscape that is undergoing accelerated change.”