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Market Recap: 2020


Market Recap: 2020
By Mark Stock
Last month,
Silicon Valley Bank broke down some of the major trends of the year within the American wine scene via its annual State of the Wine Industry videocast. The hour-long meeting was the 20th consecutive of its kind and focused on how wine has weathered and adapted to major obstacles like the pandemic and wildfires. The videocast included dialogue from Amy Hoopes of Wente Family Estates, Erik McLaughlin of Metis, Devin Joshua of Merryvale Vineyards and Paul Mabray of Pix.wine. It was moderated by Rob McMillan of Silicon Valley Bank (SVB).
Like much of the news from 2020, the report was fairly sobering, but there were also some interesting developments and business adaptations that indicate a resilience in general. Interestingly, the hospitality gut-punch that COVID delivered helped create a much-needed boost. SVB reported an oversupply and discounting in much of the wine realm prior to the pandemic, but by March and April, ....

United States , Rob Mcmillan , Amy Hoopes , Erik Mclaughlin , Paul Mabray , Devin Joshua , Silicon Valley Bank , Merryvale Vineyards , Valley Bank , Wine Industry , Wente Family Estates , Willamette Valley , ஒன்றுபட்டது மாநிலங்களில் , கொள்ளை மக்மிலந் , ஆமி வளையங்கள் , ஏறிக் ம்கிலௌஊகிலின் , டெவின் ஜோஷுவா , சிலிக்கான் பள்ளத்தாக்கு வங்கி , மெர்ரிவேல் திராட்சைத் தோட்டங்கள் , பள்ளத்தாக்கு வங்கி , மது தொழில் , சென்றது குடும்பம் தோட்டங்கள் , வில்ளமேத்டே பள்ளத்தாக்கு ,