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22 May 2024: Diageo, the maker of Johnnie Walker Scotch Whisky, Don Julio Tequila and Guinness has today announced new plans to trial paper-based packaging for Baileys, the Original Irish Cream.
In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90% paper, with a thin plastic liner and a foil seal. The bottle is designed for recycling in standard paper streams and does not require the consumer to separate the plastic liner from the paper bottle when disposing. The 2,000-bottle trial with consumers will be on Baileys, the Original Irish Cream Liqueur, mini format (80ml) at Time Out Festival.