Insider regularly talks to young people who are making their mark in luxury - here s who we have spoken to so far ddavis@businessinsider.com (Dominic-Madori Davis) © Emilia Brandao; Courtesy the artist and Destinee Ross-Sutton 2020; Marina Raphael; Avi & Co; Yuqing . (L-R), Alex Assouline, Destinee Ross-Sutton, Marina Raphael, Avi Hiaeve. Emilia Brandao; Courtesy the artist and Destinee Ross-Sutton 2020; Marina Raphael; Avi & Co; Yuqing Liu/Business Insider
Luxury spans many sectors: fashion, watches and jewelry, travel, real estate, and even publishing and night clubs.
It could take years to build a strong luxury business, and even then, there is no guarantee that consumers will connect with the product.
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Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers ddavis@businessinsider.com (Dominic-Madori Davis)
Marina Raphael, 22, launched her brand of luxe handbags in 2019.
Despite the pandemic, she said she saw an increase in sales in 2020.
To Insider, she reveals how she got her company through the past year.
When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic.
A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands.