Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers
ddavis@businessinsider.com (Dominic-Madori Davis)
Marina Raphael, 22, launched her brand of luxe handbags in 2019.
Despite the pandemic, she said she saw an increase in sales in 2020.
To Insider, she reveals how she got her company through the past year.
When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic.
A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands.