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Advertisement Big on taste and flavour – low on ABV Five years isn’t a particularly long time in brewing but it’s an eternity when it comes to alcohol-free beer. The quality and choice available now when compared to just a few year ago is astonishing and consumer attitudes towards it have, quite rightly, been transformed too. At the forefront of this revolution is Big Drop Brewing Co. Big Drop launched its first beer – an alcohol-free milk stout – in 2016 and then a pale ale the following year. Both beers scooped top prizes in beer awards, including ‘World’s Best’ at the World Beer Awards (the pale ale has won it twice) and even going on to beat their full-strength rivals in blind-tastings. ....
With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation. Director of foodservice & licensed at Britvic, Adam Russell, said although consumers have adapted to the ‘new normal’, they are certainly becoming more eager to return to venues and outlets. In fact, 34% of people suggest they will go back to hospitality outlets once they have received their two inoculations. He also said that premiumisation will be key to enticing visitors back to outlets this summer, with offerings that cannot be re-created at home. With the growing desire, and confidence, in venturing out to hospitality once things are open, it’s important for operators to make that trip out all the more special – particularly given the increase in ‘hospitality at home’ during lockdown. ....
Following the Government’s roadmap plan, the Low2NoBev show is set to go ahead this summer in London. The show will be taking place at the Old Truman Brewery in the capital on 9 and 10 June. It will give the sector its own voice and support its future growth. From low-ABV beers, ciders and spirits to premium soft drinks, cordials and mixers, the show will be the must-attend event for those who sources and buys low and no-alcohol drinks across retail, hospitality, convenience across the on and off-trade. William Reed has worked closely with the Association of Event Organisers (AEO) in developing the industry wide All Secure Standards, designed to provide the highest levels of hygiene and safety, to help allow its shows to operate effectively and safely, according to the Government and local authority guidance. ....