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Advertisement Big on taste and flavour – low on ABV Five years isn’t a particularly long time in brewing but it’s an eternity when it comes to alcohol-free beer. The quality and choice available now when compared to just a few year ago is astonishing and consumer attitudes towards it have, quite rightly, been transformed too. At the forefront of this revolution is Big Drop Brewing Co. Big Drop launched its first beer – an alcohol-free milk stout – in 2016 and then a pale ale the following year. Both beers scooped top prizes in beer awards, including ‘World’s Best’ at the World Beer Awards (the pale ale has won it twice) and even going on to beat their full-strength rivals in blind-tastings. ....
Downloads Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing. Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning. They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021]. ....
Downloads Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing. Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning. They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021]. ....