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Recurate enables brands and ecommerce stores to host integrated peer-to-peer marketplaces, allowing the brand s customers to resell items previously purchased from the brand. Without Recurate, brands products are typically resold on third-party marketplaces, leaving the brand with no relationship with customers who are reselling their items, no opportunity to drive loyalty, and little information about these sales. We re investing in Recurate because their team recognized a tremendous opportunity for brands to bring used goods sales back to their own online properties, says Zach Bratun-Glennon, Partner at Gradient Ventures. With Recurate s platform, brands bring best-in-class ecommerce experiences to resellers and customers of used goods, as well as generate greater community and loyalty for the brand. We expect the growth in the demand for ecommerce, circular commerce, and sustainable purchasing options to continue.

United statesPalo altoZach bratun glennonMara hoffmanSteven kolbWilson griffinAdam siegelRecurate incCouncil of fashion designers america incGradient venturesRevolution venturesThird kind venturesFashion designersFashion brandExecutive officerCreative director