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Hugo Boss Australia will use CRM and in-store channels to address this 42% increase By Imogen Bailey | 6 April 2021 Hugo Boss Australia has announced a new partnership with mental health organisation Beyond Blue. The partnership – forged between Hugo Boss core brand Boss and Beyond Blue – will see Boss use its platforms to encourage positive conversations about mental health. The deal will also see Boss provide donations to Beyond Blue s Support Service, as well as promoting the service via its in-store and CRM channels. The Support Service, which is entirely funded by donations, provides information, referrals and immediate advice from skilled mental health professionals to people around Australia, 24/7. ....