Hugo Boss Australia will use CRM and in-store channels to address this 42% increase By Imogen Bailey | 6 April 2021 Hugo Boss Australia has announced a new partnership with mental health organisation Beyond Blue. The partnership – forged between Hugo Boss' core brand Boss and Beyond Blue – will see Boss use its platforms to encourage positive conversations about mental health. The deal will also see Boss provide donations to Beyond Blue's Support Service, as well as promoting the service via its in-store and CRM channels. The Support Service, which is entirely funded by donations, provides information, referrals and immediate advice from skilled mental health professionals to people around Australia, 24/7.