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Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kenshoo Report Reveals


Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kenshoo Report Reveals
Paid search spending was buoyed by commerce advertisers, Retail Media grew with the expansion of publishers, and social media ad prices were a key factor in spending growth
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Kenshoo, a global leader in marketing intelligence and activation technology, is releasing the
Q1 2021 Digital Marketing Quarterly Trends Report, outlining the digital advertising trends that dominated the first quarter of 2021. The sustained popularity of online shopping pushed brands to continue investing heavily in support for their online channels, triggering growth in spending across Paid Search, Retail Media, and Social. ....

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Google, Facebook must pay for news: Here's why


Dubai: Journalists are being made redundant everyday, everywhere. An avalanche of layoffs have become part of the monthly rhythm in news organisations. Its members have only the foggiest idea about what hit them. There’s a flip side to this story: the media are seeing a growing audience, almost everywhere. 2020 was the bumper year for news.
There’s a whole world of evidence for this, as shown from data analytics tools. People on a massive scale seek out out credible, fact-checked information, especially about the coronavirus. In general, community media are witnessing the biggest online traffic spike. Despite the rising relevance of news, a lion’s share of ad money goes to Facebook and Google. Here’s the long and short of why these the two media giants must pay for news: ....

United Arab Emirates , Gulf News , Bruxelles Capitale , Australian Capital Territory , Facebook Audience Network , European Union , Facebook Audience Network It , Facebook Audience Network In Instant Articles , Image Credit , Big Tech , News Feed , Outside Facebook , Instant Articles , Instant Article , Facebook Audience , Columbia Journalism Review , Monetization Opportunities , Accelerated Mobile Pages , Federal Trade Commission , Google News , ஒன்றுபட்டது அரபு அமீரகங்கள் , வளைகுடா செய்தி , ப்ரூக்ஸெல்ஸ் தலைநகரம் , ஆஸ்திரேலிய மூலதனம் பிரதேசம் , முகநூல் பார்வையாளர்கள் வலைப்பின்னல் , ஐரோப்பிய தொழிற்சங்கம் ,