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Virgin America to offer frequent flyer points for location-based virtual check-ins


November 16, 2010
SAN FRANCISCO – Virgin America, the California-based airline that is reinventing domestic travel, today announces that it is teaming up with Topguest, the new geolocation ‘check-in’ club that provides
SAN FRANCISCO – Virgin America, the California-based airline that is reinventing domestic travel, today announces that it is teaming up with Topguest, the new geolocation ‘check-in’ club that provides guests with real-world travel rewards when they virtually check-in using applications like Facebook Places and Foursquare. As of today, guests traveling with Virgin America are able to earn bonus Elevate points just by virtually ‘checking in’ at the airline’s airport terminals, gates and other locations. Each ‘Check-in’ using popular location-based mobile applications like Facebook Places and Foursquare will earn guests 25 Elevate points. ....

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The ultimate guide to the Facebook Edgerank algorithm


August 15th 2011
11:29
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works. ....

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