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August 15th 2011 11:29
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.
Facebook Edgerank: what marketers need to know econsultancy.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from econsultancy.com Daily Mail and Mail on Sunday newspapers.
“We want to be everywhere, we’re a young company, only 12 years old,” Vaynerchuk continued. “We have a lot of clients interested in us expanding with them globally more and more every day. I understand I’m a loud and high-energy character, but we ve been very meticulous and I’ve grown from me and A.J. [Vaynerchuk] in a conference room at Buddy Media to over 1,000 people globally.”
Fenton will be responsible for establishing the agency’s presence in the marketplace, building new relationships and driving growth for clients. She has more than 30 years of experience in the ad industry, working for creative agencies like DDB and TBWA before spending 19 years on the client service side at Publicis Groupe where she held various positions.