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Disaronno Velvet debuts £1.3m advert

Disaronno Velvet debuts £1.3 million advert
9th March, 2021 by Melita Kiely
Italian liqueur Disaronno has launched a new £1.3 million (US$1.8m) advertising campaign for Disaronno Velvet in the UK.
Disaronno Velvet’s campaign will run in the UK until 11 April
Disaronno moved into cream liqueurs last year with the launch of lower-ABV Disaronno Velvet (28% ABV).
First broadcast yesterday (8 March), the commercial was inspired by the Italian concept of ‘la dolce vita’ and pairs Disaronno Velvet with the ‘elegance and glamour’ of Italian culture.
Filmed in black and white, the advert celebrates the country’s celebrity culture and class.
It features a rooftop terrace overlooking Rome. The end scene turns to colour, showing Disaronno’s ‘contemporary’ all-white bottle design as ‘the new dolce vita’. ....

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Disaronno reignites 'La Dolce Vita' glamour in new advertising campaign

The Drinks Business
08 March 2021
By Arabella Mileham
Italian liqueur brand Disaronno has launched a new UK advertising campaign for its new cream liqueur, Disaronno Velvet, inspired by the glamourous 1960 film, La Dolce Vita.
The campaign, which is part of a £1.3m media spend, is designed to highlights the brand’s Italian heritage, and the stylish, sociable lifestyle it evokes.
Disaronno is set to invest £1.3m into the media rollout of the commercial, which will air on some of the UK’s biggest channels, including Channel 4, ITV and Sky. It will run for five weeks in the run up to Easter from today (8 March). ....

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