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Disaronno reignites 'La Dolce Vita' glamour in new advertising campaign


The Drinks Business
08 March 2021
By Arabella Mileham
Italian liqueur brand Disaronno has launched a new UK advertising campaign for its new cream liqueur, Disaronno Velvet, inspired by the glamourous 1960 film, La Dolce Vita.
The campaign, which is part of a £1.3m media spend, is designed to highlights the brand’s Italian heritage, and the stylish, sociable lifestyle it evokes.
Disaronno is set to invest £1.3m into the media rollout of the commercial, which will air on some of the UK’s biggest channels, including Channel 4, ITV and Sky.  It will run for five weeks in the run up to Easter from today (8 March). ....

United Kingdom , Arabella Mileham , Frederico Fellini , Dolce Vita , Miranda Osborne , Disaronno International United Kingdom , Disaronno Velvet , ஒன்றுபட்டது கிஂக்டம் , ஃப்ரெடரீகொ பெல்லிநி , டோல்ஸ் வீடா , மிராண்டா ஆஸ்போர்ன் ,