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The Moon Falls to Earth in this Dreamy OnePlus Ad from Mother Shanghai


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The Greatest Showman director, Michael Gracey, shoots a whimsical reverse lunar landing to introduce OnePlus and Hasselblad partnership
Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted and FINCH.
Hasselblad has a storied history of photography excellence, and in providing the camera know-how to the newest OnePlus smartphone, the brand is opened up to a new audience of millions. Hasselblad first gained traction amongst photography enthusiasts as the first camera on the moon during NASA’s moon landing. ....

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Cadbury Flips Easter on its Head with The Worldwide Egg Hunt


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Ewan Jones Morris and Friends Electric s spot takes a moment of ease to embrace family this Easter
In all the commotion of life, where do you find time to actually stop, take a moment, breath, remember what s meaningful?

 With a little creativity from Ewan Jones Morris, Cadbury has found a way to get us out of our homes and embracing loved ones in a way we haven t been able for so long.

 Shot during lockdown, Friends explore a little bit of simplistic pleasure, maybe with a touch of magic from Electric Theatre Collective 
Generosity is at the heart of the Cadbury brand, and Easter is its opportunity to show that there’s a glass and a half in everyone. As it enters the second year of its campaign ‘Show you care, hide it’, Cadbury are flipping the Easter ritual on its head and showing that the generous act is in hiding an egg for someone you love.  ....

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