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Creative 114 Add to collection Ewan Jones Morris and Friends Electric s spot takes a moment of ease to embrace family this Easter In all the commotion of life, where do you find time to actually stop, take a moment, breath, remember what s meaningful? With a little creativity from Ewan Jones Morris, Cadbury has found a way to get us out of our homes and embracing loved ones in a way we haven t been able for so long. Shot during lockdown, Friends explore a little bit of simplistic pleasure, maybe with a touch of magic from Electric Theatre Collective Generosity is at the heart of the Cadbury brand, and Easter is its opportunity to show that there’s a glass and a half in everyone. As it enters the second year of its campaign ‘Show you care, hide it’, Cadbury are flipping the Easter ritual on its head and showing that the generous act is in hiding an egg for someone you love. ....