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linkedin The Trade Desk has launched a new trading platform that, among other features, will allow clients to onboard first-party data to inform media-buying strategies, replacing the need for a separate customer-data platform (CDP) or data-management platform (DMP). First-party data in the form of email addresses will be converted into Unified ID 2.0 s (UID2s), allowing The Trade Desk to build the UID2 ecosystem while providing clients with identity-based targeting. The incorporation of customer data is one of the biggest enhancements of the new user interface, Solimar. Solimar has been two years in the making and is by far our biggest iteration to date , Mitch Waters, The Trade Desk s SVP of Southeast Asia, India and ANZ, told ....
Analysis: Google's third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
How marketers can make the most out of their OTT spend Details This article was sponsored by iQiyi International. OTT is fast becoming a platform that consumers flock to for content. A survey by The Trade Desk and Kantar last November revealed that 57% of OTT viewers increased streaming during COVID-19. This momentum is likely to continue as 3 in 4 viewers are expected to maintain or increase how much OTT they watch post-pandemic. The survey also found that 180 million Southeast Asians use OTT streaming services, and advertisers can reach more than 100 million consumers in Southeast Asia on ad-supported platforms. This signals a lucrative market for advertisers to tap into, said panellists Mitch Waters, SVP - Southeast Asia, India, Australia and New Zealand, The Trade Desk; and Elaine Tan, head of partnerships, iQiyi International, Southeast Asia, at ....
February 2 2021, 10:01 am | BY Ricki Green | No Comments Rain, gale force winds and beach closures didn’t stop the industry from catching some waves for good at the UnLtd: Big Kahuna surfing competition in Manly last Friday.
The event, organised by our industry’s social purpose organisation UnLtd saw 11 industry teams brave some serious waves and weather conditions to raise over $90,000 for children and young people at risk. Says Chris Freel, CEO of UnLtd: “What a great start to the year! The cold weather didn’t stop the warm hearts of our industry getting together once again to support those who need it the most. A big thank you to everyone who supported the event and to all the surfers and spectators for braving the weather and helping us raise an incredible $90,000 for children at risk!” ....