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The 10 most-read tech stories in 2021

From cookieless targeting to Discord’s first campaign, Campaign US rounded up the biggest tech stories of the year. ....

United States , Ryan Rolansky , Liveramp Identitylink , Klayton Kopecky , Walter Geer , Danny Devito , Art School , Index Exchange , Omnicom Media Group , Gen Zers , Publicis Groupe , Creator Collective , North America , Media Group , Cookieless Translator ,

Index Exchange overhauls its platform and rebrands for the privacy era

Index Exchange overhauls its platform and rebrands for the privacy era
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Andrew Casale , Liveramp Identitylink , Index Exchange , Casale Media ,

Tremor International Reports Record Results for the Three and Six Months Ended June 30, 2021

Tremor International Reports Record Results for the Three and Six Months Ended June 30, 2021
forextv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forextv.com Daily Mail and Mail on Sunday newspapers.

United States , United Kingdom , City Of , Ofer Druker , Rakuten Viki , Tim Redfern Dicky , Todd Fromer , Liveramp Identitylink , Somekh Chaikin , Jonny Franklin Adams James Thompson , Yaniv Carmi , Jeremy Garcia Antonia , Shareholders Of Tremor International Ltd , Tremor International , Unruly Holding Ltd , Management Of The Company , Market Of The London Stock Exchange , News Corp , Party Disclosures , Company Demand Side Platform , Unruly Group , Member Firm , Company Remuneration Committee , London Stock Exchange , Exchange Commission , Company Board Of Directors On ,

Another Antitrust Suit Filed; Streaming Commerce Startup Funded

The States vs. Android
Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from 30% to 15% for an app’s first $1 million in revenue. Google also allows other app stores to be downloaded on Android. Compare that to Apple’s iOS, which allows no other app stores, hasn’t budged on service fees and has almost twice as much in-app revenue as Play Store apps. An important part of the state attorneys’ case is that Google allegedly made direct offers to Samsung in an effort to divert Samsung’s plan to launch a Galaxy app store. The Utah AG says Google has a 90% share of app distribution on Android, and no other app store exceeds 5%, and that Google only allows sideloading of rival app stores to “maintain its image of ‘openness.’” The Wall Street Journa ....

United States , Bill Nolte , Eric Jacobs , Pamela Becker , Liveramp Identitylink , Sports Illustrated , Home Shopping Network , Omnicom Media Group , Washington Post , Play Store , Wall Street Journal , Popshop Live , Cafe Media , Verizon Media , Media Group , Nola Solomon , ஒன்றுபட்டது மாநிலங்களில் , ர சி து நோல்ட் , எரிக் ஜாகோப்ஸ் , பமீலா பெக்கர் , விளையாட்டு விளக்கப்பட்டுள்ளது , வீடு கடையில் பொருட்கள் வாங்குதல் வலைப்பின்னல் , வாஷிங்டன் போஸ்ட் , விளையாடு கடை , சுவர் தெரு இதழ் , கஃபே மீடியா ,

The Trade Desk incorporates identity and first-party data into Solimar trading platform | Advertising

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The Trade Desk has launched a new trading platform that, among other features, will allow clients to onboard first-party data to inform media-buying strategies, replacing the need for a separate customer-data platform (CDP) or data-management platform (DMP).
First-party data in the form of email addresses will be converted into Unified ID 2.0 s (UID2s), allowing The Trade Desk to build the UID2 ecosystem while providing clients with identity-based targeting.
The incorporation of customer data is one of the biggest enhancements of the new user interface, Solimar.
Solimar has been two years in the making and is by far our biggest iteration to date , Mitch Waters, The Trade Desk s SVP of Southeast Asia, India and ANZ, told ....

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