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West Michigan investment fund secures $21 million for local business community

WMU students take third place in national advertising competition

April 26, 2021 KALAMAZOO, Mich. A team of advertising and promotion students from Western Michigan University s Haworth College of Business placed third in its division of the American Advertising Federation s National Student Advertising Competition. Led by Dr. Karen M. Lancendorfer, professor of marketing and director of the advertising and promotion program, and assisted by Greg Gerfen, instructor of marketing, the team competed in District 6, which is considered a mega-district due to the high number of collegiate teams competing for the chance to move forward to the finals. This is the fifth time in six years that a team from WMU has placed in the top three.

Responsible Parties: Saving Democracy from Itself Book Club

In this course, you will begin to understand how witnessing trauma or experiencing your own trauma will impact you. You will learn the signs of compassion fatigue and burnout for yourself and other workers. You will have an opportunity to explore your own skill set in relation to self- care and will practice at least two activities that can be incorporated into your daily self- care practice. Trainer: Jessica Gladden, Ph.d LMSW. CE offered: 3 SW Date: Wednesday, Jul. 14 August 6, 2021 This training will provide an opportunity for child welfare workers to identify issues within the process related to white privilege, racism, implicit bias and power which impacts their ability to provide positive outcomes for all involved. CE offered: 3 SW, Certificate of Participation

GEN Z: The big game and the big ads

GEN Z: The big game and the big ads Chloe Berg There is only one thing that is on the minds of most Americans this week – the Super Bowl. Two great teams with two amazing quarterbacks are facing each other this Sunday. To some people, the most popular thing about the Super Bowl are the commercials.  For the past couple of years, companies have put out their best commercials for the Super Bowl hoping to get more customers and attention to their product. This year, there are a few major companies that will not be having commercials during the game. These companies have been taking the potential funds that would be used to pay for the ad and giving that money for COVID-19 relief. 

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