As the Maldives experienced monumental changes due to Covid-19, events like the International Maldives Travel Market (IMTM) helped reconnect and grow the island s tourism sector through its first virtual event in 2020, and hopes for the same in 2021.
IMTM helps travel market focus on recovery
MALDIVES, 5 hours, 12 minutes ago
By Rashi Sen The Maldives has emerged as one of the safe havens for travellers in the Covid-19 era following several proactive measures taken by the Government of Maldives to contain the spread of the virus. Being a tourism driven country, the Maldives was undoubtedly the hardest hit South Asian nation by the Covid-19 pandemic, said Shiuna Khalid, Managing Director, International Maldives Travel Market (IMTM). As the world, and Maldives, experienced unprecedented and monumental changes as a result of the on-going global pandemic, trade events like IMTM aimed to help Reconnect, Revive and Grow the tourism industry in the island nation, by hosting its very first, virtual travel and trade fair.
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Maldives launches new tourism developments for 2021
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For those travellers planning ahead for when international travel resumes, Maldives Marketing and PR Corporation (MMPRC) has announced several new developments taking place in 2021 including the launch of the world’s first ‘Maldives Border Miles’ loyalty programme allowing travellers to collect and earn points when visiting the destination.
Adventurous travellers looking to tick something off the bucket list later this year should plan a trip to Kandima Maldives, which has launched a new skydiving programme providing visitors with a panoramic 360-degree view of the destination. The new Ritz-Carlton Maldives, Fari Islands, which is scheduled to open on 1st June 2021, will provide guests with an immersive cultural experience from evening Bodu Beru performances to traditional food served in resort restaurants.
The Edition
23 January 2021, MVT 09:03
MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS
23 January 2021, MVT 09:03
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.”
Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic.
Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.