The Edition
Shahudha Mohamed
09 December 2020, MVT 08:55
Tourists arriving at Velana International Airport after Maldives reopened its borders on July 15. PHOTO: MIHAARU
Shahudha Mohamed
09 December 2020, MVT 08:55
In conjunction with the reopening of Maldives’ border, Visit Maldives is conducting two visibility campaigns in the Southeast Asia region, named FreakOut and Travel+Leisure Southeast Asia.
According to Maldives Marketing and Public Relations Corporation, the FreakOut is a digital campaign specifically for the Malaysian market, focusing on the middle early careers, young families, and Muslim travelers within this region.
The campaign included group-specific oustream In-Article Video Ads, Native Rich Media and In-Feed Content on online portals to attract tourists. The cumulative reach included a total 5,068,532 impressions, MMPRC said.
The Edition
Shahudha Mohamed
Tourists arriving at Velana International Airport after Maldives reopened its borders. PHOTO: MIHAARU
Shahudha Mohamed
11 December 2020, MVT 11:47
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19 pandemic.
Initially launched with the reopening of the borders, Maldives Marketing and Public Relations Corporation (MMPRC) stated that the main objective of the campaign is to keep Maldives as the top-of-mind destination for travelers on a global scale through digital and online components such as TV commercials, vignettes and digital display banners on the CNN homepage.
Chalo Maldives
The island seems to be the new destination for Hyderabadi celebs and aam janta. We find out what exactly is leading to this rush
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| A+A A- By Express News Service
HYDERABAD : December treated us to sun, sand and bikini photographs of holidayers in Maldives. Not just Bollywood celebs, Tollywood stars such as Samantha Akkineni and Kajal Aggarwal, Rakul Preet all headed for a holiday at the island country in the Indian ocean. Actor-producer Sharmiela Mandre, who recently returned from her Maldives holiday, says she felt miles safer at the airport than at any mall in the city. “At the moment, since domestic fliers are more, the international airport has fewer people anyway. Flights to Maldives are just two hours long, and both ways, the seats were half full,” she says.
If you’re planning to travel to the Maldives for the purpose of tourism you can officially enrol as a member of the Maldives Border Miles a country-wide reward program created in response to the overall lack of tourism the country has seen in response to the coronavirus pandemic.
Travellers enrolled in the program will earn points for each and every border crossing into the country with additional points to be rewarded for special occasions like wedding anniversaries or honeymoons.
Points will also be awarded for trips planned around special dates in the Maldives, including Eid holidays, as well as for going surfing, diving, island hopping, or participating in various other watersports from the partners of Maldives Border Miles while on vacation.