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No 'diversity' without disability: why marketing needs to wake up to the world's most underrepresented minority group campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
2021-05-10T12:29:00+01:00 Martin Beverley, chief strategy officer at creative agency, adam&eveDDB, on why the sports and media industries must wake up to the power of representation A lack of representation in media and sports has an enormous impact on the perceptions of younger generations seeking role models. So EA Sports’ decision to sign Hamza Choudhury as its first British Asian Ambassador is good news. In fact, a survey by Kick It Out found 86% of fans agreed that more role models would increase the number of British Asian professional footballers. And now, having worked on EA Sports’ new FIFA 21 campaign in recent months – a campaign which was gifted £1m in commercial airtime, thanks to winning Channel 4’s Diversity in Advertising Award – our agency has once again discovered, first-hand, just how important an issue this is. ....
Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definition of period poverty , as shown in the film, is a lack of safe access to period products due to financial or social constraints. Period poverty affects 1 in 10 in the UK and surged in 2020 during the COVID pandemic. In fact, a survey by the charity Plan International UK showed that as many as one third of 14 to 21s in the UK struggled to access or afford period products during lockdown. ....
Creative 20 Add to collection adam&eveDDB launches new advertising campaign for eve sleep to promote the benefits of sleep wellness eve sleep, the sleep wellness brand that sells mattresses online and through retail partners, has launched a new advertising platform in France called ‘La Vie En Jaune’ (‘Life In Yellow’). To mark the launch the brand has created a new film, ‘Le Coq’, featuring a stop motion singing cockerel, encapsulating the feeling you get when you wake from having had a really great night’s sleep. Created by adam&eveDDB, the new campaign marks a strategic shift for the sleep wellness brand. ....
Strategic Planner of the Year 2020: Andy Nairn campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.