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7th May 2021 Unileverâs Sure antiperspirant brand has launched a trial to develop the worldâs first deodorant for people with visual impairment and upper limb motor disabilities. The company is working with the disabled community to trial the prototype design called Sure Inclusive. It was introduced to US audiences at the end of last month with trials in the UK expected to commence in August. Unilever highlighted that more than one in five Brits have a disability, yet many products are not designed with this community in mind. Across the beauty and personal care industry there is currently no deodorant product specifically designed for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on a spray can with limited arm mobility can be a challenge. ....
SHARE Cosmetics brand Sure has launched the world’s first inclusive deodorant designed for people with upper limb disabilities and visual impairments. Sure, also sold as Rexona and Shield, has worked on the product alongside disability organisations including Muscular Dystrophy Association, Open Style Lab and The Chicago Lighthouse, to ensure that it is functional for people with a range of disabilities. Among the features designed to make the product as user-friendly as possible are a hooked design for one-handed usage, as well as magnetic closures to make it easy to remove and replace the cap. There is also a larger than usual applicator, a ....