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Marcus Rashford calls Full Time on child food poverty in new campaign The footballer-turned-activist and chef Tom Kerridge have put their weight behind the initiative, which aims to put an end to food poverty and features an identity by The Clearing 26/04/2021 7:38 am No child should have to go to bed hungry, but the UK’s latest statistics on child food poverty highlight a systemic problem that urgently needs tackling. Pre-Covid, 30% of all children across the country were living in poverty, while food insecurity in families with children has increased dramatically in lockdown. With politicians largely failing to rectify the situation amid the pandemic, grassroots campaigners have been speaking out and applying pressure to the UK government. Perhaps the most high profile example is Manchester United footballer Marcus Rashford, who called on the government to change its policies on free school meals during the holidays in lockdown and narrated a child povert ....
Tom Kerridge and Marcus Rashford to launch programme to tackle child food poverty Tom Kerridge has joined forces with Manchester United footballer to launch a nationwide initiative in support of the #EndChildFoodPoverty campaign. Called FULL TIME: Get Cooking with Marcus & Tom, the initiative is in partnership with Rashford’s Child Poverty Taskforce, which aims to end child poverty, and is in response to the Government’s April 2021 uplift of the Healthy Start voucher scheme. Kerridge, who is part of the National Food Strategy team, and Rashford are attempting to equip families with the skills to get the most out of the Healthy Start vouchers, which from April will equate to £4.25 per child under the age of four per week, and to encourage a 100% take up rate from eligible families. ....