Tom Kerridge and Marcus Rashford to launch programme to tackle child food poverty Tom Kerridge has joined forces with Manchester United footballer to launch a nationwide initiative in support of the #EndChildFoodPoverty campaign. Called FULL TIME: Get Cooking with Marcus & Tom, the initiative is in partnership with Rashford’s Child Poverty Taskforce, which aims to end child poverty, and is in response to the Government’s April 2021 uplift of the Healthy Start voucher scheme. Kerridge, who is part of the National Food Strategy team, and Rashford are attempting to equip families with the skills to get the most out of the Healthy Start vouchers, which from April will equate to £4.25 per child under the age of four per week, and to encourage a 100% take up rate from eligible families.