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Business Hub: 42 Below founder, outgoing Savor chair Geoff Ross on his next chapter 12 minutes to read Aimee Shaw is a business reporter focusing on retail, small [email protected]@AceeyShaw Fifteen hundred kilometres away from Savor Group s Auckland head office, outgoing chair Geoff Ross is mustering away at his lakeside farm, scoping out plans for his next venture. The 53-year-old is retiring from the board of the hospitality group at the end of this month to focus on what he says has potential to become the next big thing: regenerative farming. Ross and his wife Justine purchased a 6500ha farm on the fringe of Lake Hawea in Central Otago two years ago, and run a small agriculture operation that produces merino wool and premium meats, and doubles as an accommodation retreat for wealthy visitors. ....
Savor eyes further acquisitions following Britomart deal nbr.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nbr.co.nz Daily Mail and Mail on Sunday newspapers.
Moa brewery sold in February for $1.9m, leaving behind an unsavoury legacy. Michael Andrew speaks to the new owner about how the brewery plans to move forward, while at the same time returning to its Marlborough roots. Moa Brewing Company’s new owner Stephen Smith has criticised the company’s old marketing strategy, saying it does not reflect the values of the brewery today. In response to a Spinoff story discussing the negative reputation of Moa beer, Smith, who has also been Moa’s managing director for the past three years, says the business is once again family-owned with a new vision and model, and is a world apart from the publicly listed company that was labelled misogynistic more than once over the past decade. ....
Its 2012 investment prospectus was all suits, cigars, guns, sports cars and models in short skirts, and its consumer advertising was possibly even worse. Did the Moa brand’s dodgy attitude to women contribute to its huge losses? The middle of the road can wind up being a risky place for a business. Typically a conservative approach, it’s where a brand avoids the extreme or dedicated ends of the market to target a broad swathe of malleable consumers. The problem is, without a vivid identity, it can be hard to stand out against your competitors. Moa sat in the middle of the road, but it actually did stand out – only for all the wrong reasons. ....