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Moa brewery sold in February for $1.9m, leaving behind an unsavoury legacy. Michael Andrew speaks to the new owner about how the brewery plans to move forward, while at the same time returning to its Marlborough roots. Moa Brewing Company’s new owner Stephen Smith has criticised the company’s old marketing strategy, saying it does not reflect the values of the brewery today. In response to a Spinoff story discussing the negative reputation of Moa beer, Smith, who has also been Moa’s managing director for the past three years, says the business is once again family-owned with a new vision and model, and is a world apart from the publicly listed company that was labelled misogynistic more than once over the past decade. ....
Its 2012 investment prospectus was all suits, cigars, guns, sports cars and models in short skirts, and its consumer advertising was possibly even worse. Did the Moa brand’s dodgy attitude to women contribute to its huge losses? The middle of the road can wind up being a risky place for a business. Typically a conservative approach, it’s where a brand avoids the extreme or dedicated ends of the market to target a broad swathe of malleable consumers. The problem is, without a vivid identity, it can be hard to stand out against your competitors. Moa sat in the middle of the road, but it actually did stand out – only for all the wrong reasons. ....
Gig Work and Platforms during the COVID-19 Pandemic in India The COVID-19 pandemic has impacted workers globally. This article attempts to highlight the impact that the pandemic-lockdown and its subsequent cautious relaxation in India had on geographically tethered on-demand gig workers.
The beginning of the year 2020 saw the spread of COVID-19 across the world. Taking a lesson from countries across the world, India went into a nationwide lockdown from 24 March 2020 and a subsequent phase-wise unlocking from 1 June 2020 (Pant and Shende 2020). During the lockdown, movement was allowed only after obtaining permission from the competent authority for providing or availing select essential services. The COVID-19 pandemic has been one of the world’s worst global crises and has disrupted the global economy at a massive scale, with billions of people forced to stay at home to contain the spread of infection. Among sectors that were immensely impacted by the pandemic we ....