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STUDY: Victoria tops nation with highest return on destination marketing investment – Travel Weekly

10 Jun
2021
Victoria has consistently outperformed the rest of the nation when it comes to the return on destination marketing dollars, according to new research from Australia’s peak tourism body.
The research conducted by consultancy group Sayers for the Tourism & Transport Forum (TTF) found that for the last three years Victoria yielded more than 300 times its investment per person on destination marketing peaking at over 400 times in 2018/19 – over double its closest rival.
Queensland also fared well, coming in second in two out of three financial years for the period the research covered, while Western Australia and NSW filled the minor placings in two years and one year respectively. ....

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Businesses demand 'articulated plan' to reopen Australia's borders

Businesses demand articulated plan to reopen Australia s borders04/06/2021|5min
The federal government needs to work with the agriculture, education and tourism sectors to devise an “articulated plan” for reopening Australia’s borders, says Tourism & Transport Forum Australia CEO Margy Osmond.
The Morrison government has remained tight-lipped on setting a timeline for reopening Australia to the rest of the world with Finance Minister Simon Birmingham revealing a decision would be made in the latter stages of the vaccine rollout.
Although public health remains the priority, Ms Osmond says industries hit hardest by border restrictions need clarity over the levels of vaccination required before international travel is once again permitted. ....

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Australians 'just a nudge away' from diving back into travel, News Corp study reveals

Australians 'just a nudge away' from diving back into travel, News Corp study reveals
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Why Scott Morrison may go to the polls early

Why Scott Morrison may go to the polls early
brisbanetimes.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brisbanetimes.com.au Daily Mail and Mail on Sunday newspapers.

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Why Scott Morrison may go to the polls early

Why Scott Morrison may go to the polls early
theage.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theage.com.au Daily Mail and Mail on Sunday newspapers.

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