Instead of smashing together existing names of companies, S4 Capital has taken a different route as it merges MediaMonks and MightyHive into Media.Monks – a name the industry is already familiar with. However, keeping the MightyHive spirit thriving, the new dynamic logo marks that features of MightyHive’s iconic hexagon. The single brand emphasizes on a shared heritage in creative content and roots in data and digital.
According to the company, the merger will unify a team of nearly 6,000 digital-first experts working as a single P&L across 57 talent hubs in 33 countries. As the operational brand, Media.Monks underpins S4 Capital’s agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data and digital media and technology services, said the company in a press statement.
S4 merges brands to create unitary brand MediaMonks
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