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World Brand Lab Releases Asia s 500 Most Influential Brands of 2021
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World Brand Lab Releases Asia s 500 Most Influential
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Branding is an art, not a science. What makes the best ones work? Following the network-wide rebrand of S4 Capital, Media.Monks’s chief marketing officer Kate Richling and chief creative officer Jouke Vuurmans explain how brands can sustain a strong brand amid a fragmented digital landscape.
Instead of smashing together existing names of companies, S4 Capital has taken a different route as it merges MediaMonks and MightyHive into Media.Monks – a name the industry is already familiar with. However, keeping the MightyHive spirit thriving, the new dynamic logo marks that features of MightyHive’s iconic hexagon. The single brand emphasizes on a shared heritage in creative content and roots in data and digital.
According to the company, the merger will unify a team of nearly 6,000 digital-first experts working as a single P&L across 57 talent hubs in 33 countries. As the operational brand, Media.Monks underpins S4 Capital’s agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data and digital media and technology services, said the company in a press statement.
S4Capital launches Media Monks integrating MediaMonks & MightyHive
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