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The vision of Emerald Cruise Line: Q&A with brand manager David Winterton: Travel Weekly

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The Emerald Azzurra, which is to debut next year as the first yacht under the Emerald Cruises brand.
River cruise line Emerald Waterways and sister company Emerald Yacht Cruises recently announced they were merging under one new brand, Emerald Cruises. The move comes as the company, which is owned by Australia-based Scenic Group, prepares to launch its first yacht, the Emerald Azzurra, next year. River cruise editor Jeri Clausing talked to the company s global brand manager, David Winterton, about the company s strategy and how Emerald differentiates itself from other lines.
TW: Emerald is one of the newer companies marketing international river cruises to the North American market. Tell me a little about the company and your vision. ....

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New ships and reimagined voyages to put on your radar

New ships and reimagined voyages to put on your radar
afr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afr.com Daily Mail and Mail on Sunday newspapers.

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Emerald Waterways officially merges with Emerald Yacht Cruises under new name – Travel Weekly

15 Mar
2021
Last week marked the official merging of the Emerald Waterways and Emerald Yacht Cruises brands under a single global brand, Emerald Cruises.
Scenic Group announced it would
Evergreen Cruises & Tours has been marketing the river cruise brand in Australia since its establishment in 2014.
Travel partners, clients and guests can now receive all the information they need by visiting the new website www.emeraldcruises.com.au to select their river or yacht cruise, compare vessels, check availability and book their cruise online.
David Winterton, global director of brand and marketing at Emerald Cruises, said: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world. ....

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Emerald creates a single brand for its river and ocean cruise lines: Travel Weekly

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Emerald Cruises will launch its ocean-going line in 2022 with the 100-passenger superyacht the Emerald Azzurra.
River cruise brand Emerald Waterways and its ocean cruise sister line, Emerald Yacht Cruises, will operate under a single global brand, Emerald Cruises.
Emerald Cruises will feature both its river and ocean cruises on one website www.emeraldcruises.com.
We believe moving to a single brand will support our long-term growth ambitions as a leading small-ship cruise company, said David Winterton, global director of brand and marketing for Emerald Cruises.
Emerald s river line launched in 2013 as a subsidiary of Australia-based Scenic Group. In early 2020, it said it would launch an ocean cruising line to its portfolio, with the 100-guest superyacht the Emerald Azzurra. ....

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Scenic Eclipse Adds Complimentary Business Class Air to the Ultimate Antarctica Experience

Scenic Eclipse Adds Complimentary Business Class Air to the Ultimate Antarctica Experience
March 1, 2021
The latest travel trends show that adventurous travelers are eager to set sail on a luxury expedition and nothing says bucket-list trip more than a voyage through the remote waters of Antarctica on the most luxurious of sailing options. Backing this view is Scenic’s Antarctica bookings saw an 80% month-over-month increase in January 2021 as luxury travelers looked to secure their next adventure. Guests traveling with truly all-inclusive cruise line www.scenicusa.com) enjoy unrivaled exploration and a host of once-in-a-lifetime experiences discovering areas of this faraway region previously inaccessible to the mainstream traveler, on board the luxury ....

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