Several suppliers gave more than 500 travel advisors a crash course in how best to convey to clients that not all river cruises are the same and that there's a river cruise for everyone.
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The Emerald Azzurra, which is to debut next year as the first yacht under the Emerald Cruises brand.
River cruise line Emerald Waterways and sister company Emerald Yacht Cruises recently announced they were merging under one new brand, Emerald Cruises. The move comes as the company, which is owned by Australia-based Scenic Group, prepares to launch its first yacht, the Emerald Azzurra, next year. River cruise editor Jeri Clausing talked to the company s global brand manager, David Winterton, about the company s strategy and how Emerald differentiates itself from other lines.
TW: Emerald is one of the newer companies marketing international river cruises to the North American market. Tell me a little about the company and your vision.