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Done Deals: ABG Is Set to Acquire Eddie Bauer + More


Done Deals: ABG Is Set to Acquire Eddie Bauer + More
FN Staff
May 7, 2021:
SPARC Group LLC announced that it would acquire
Eddie Bauer from the Golden Gate Capital-owned PSEB Group. ABG will own the outdoor brand’s intellectual property, and its core operating business will become part of the SPARC portfolio. The transaction is expected to close by June 1. “The addition of Eddie Bauer introduces a new and highly differentiated expertise to the SPARC organization,” SPARC CEO Marc Miller said in a statement. “The brand pushes the boundaries of technical innovation and performance with award-winning outdoor product offerings, bringing an entirely new component to our fashion and lifestyle brand portfolio.” International growth will be an important part of Eddie Bauer’s new brand strategy, with near-term launches in China and Korea as well as opportunities in the Latin America, Europe and Asia-Pacific regions. ....

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